The first step MarketNex took was to do an in-depth audit of the listings. This uncovered a plethora of potential improvements across listing content, product images and A+ content. While updating and optimising these was crucial to growth and ad spend efficiency, identifying kitten and cat parents as a potential audience for the product through the Search Query Performance Report is the big step that took the brand’s sales to the next level. Leveraging Sponsored Brand ads to target cat parents looking for everything from pet feeding bottles to dry food opened up a whole new market that is now bringing in 60% of the brand’s total sales.
"We'd been selling on Amazon for almost 2 years and honestly thought our listings were pretty solid. The MarketNex team pointed out things we didn't even know existed, such as indexing issues, keyword gaps, even simple content changes that made a big difference. We started ranking for keywords we'd never shown up for before, our Click Through Rates doubled and our ad efficiency instantly improved. Looking back, we left a lot of sales on the table."
-Founder | Premium Home Organisation Brand
"Good team. They helped us get more visibility outside Amazon also. We never really thought about that before."
-Marketing Director | Pet Care Brand
"We already had traffic. Quite a lot, actually. But our conversion rate was disappointing and nobody could explain why. MarketNex reworked our positioning, product pages and advertising structure. Nothing dramatic overnight, but month after month the numbers kept improving. That's the kind of growth we were after."
-Ecommerce Director | Fitness Equipment Brand
"Less firefighting. More planning. That's probably the easiest way to describe working with them."
-Operations Head | Household Essentials Brand
"Everyone talks about revenue. MarketNex talked about profit from day one. They found wasted spend in campaigns we thought were performing well, tightened up our promotions, and helped us understand which products were actually making money. It completely changed how we make decisions now."
-CEO | D2C Wellness Brand
"International expansion was something we'd spoken about internally for years but never felt confident enough to do. MarketNex helped us understand which markets actually made sense, adapted our listings properly, and planned the rollout step by step. It felt calculated rather than risky."
-VP of Digital Commerce | Consumer Electronics


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