NexConvert

NexConvert
Case Study

A homegrown Korean instant ramen brand leverages Amazon Marketing Cloud to scale its month-on-month sales

The Challenge:

Top brands are already monopolizing sales due to a loyal repeat customer base
Limited flavor options meant a limited market size
Strong sales on the website were not reflected on Amazon

How MarketNex Helped:

MarketNex leveraged a full funnel approach to not just build awareness for the brand on Amazon, but also retarget both existing and new to brand customers. This was done via a strategic use of Amazon Marketing Cloud, utilising it to integrate First Party Data to create lookalike audiences of website purchasers, as well as create audiences for cart abandoners, purchasers of halo SKUs and more. These audiences then powered Sponsored Brand and Sponsored Display targeting and retargeting campaigns, supercharging month on month growth.

52%

Month on Month sales growth

47%

Reduction in Advertising Cost of Sales

22%

Increase in Ad Conversion Rate

10%

Decrease in Cost per Click
Testimonials

"We'd been selling on Amazon for almost 2 years and honestly thought our listings were pretty solid. The MarketNex team pointed out things we didn't even know existed, such as indexing issues, keyword gaps, even simple content changes that made a big difference. We started ranking for keywords we'd never shown up for before, our Click Through Rates doubled and our ad efficiency instantly improved. Looking back, we left a lot of sales on the table."

-Founder | Premium Home Organisation Brand

"Good team. They helped us get more visibility outside Amazon also. We never really thought about that before."

-Marketing Director | Pet Care Brand

"We already had traffic. Quite a lot, actually. But our conversion rate was disappointing and nobody could explain why. MarketNex reworked our positioning, product pages and advertising structure. Nothing dramatic overnight, but month after month the numbers kept improving. That's the kind of growth we were after."

-Ecommerce Director | Fitness Equipment Brand

"Less firefighting. More planning. That's probably the easiest way to describe working with them."

-Operations Head | Household Essentials Brand

"Everyone talks about revenue. MarketNex talked about profit from day one. They found wasted spend in campaigns we thought were performing well, tightened up our promotions, and helped us understand which products were actually making money. It completely changed how we make decisions now."

-CEO | D2C Wellness Brand

"International expansion was something we'd spoken about internally for years but never felt confident enough to do. MarketNex helped us understand which markets actually made sense, adapted our listings properly, and planned the rollout step by step. It felt calculated rather than risky."

-VP of Digital Commerce | Consumer Electronics

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