Are your listings optimized to take advantage of Amazon’s algorithm?
Here are some Dos and Don’ts that are guaranteed to get you some love from the algorithm.
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Here are some Dos and Don’ts that are guaranteed to get you some love from the algorithm.
Top 5 Dos and Don’ts to take your listings to the next level
Do's
- Optimise with Keywords: Use relevant, high-ranking keywords in your product title, bullet points, and description to improve search visibility and attract potential buyers.
- Upload clear, high-resolution images: Use images that showcase the product from different angles and use white backgrounds as per Amazon guidelines. You should also include lifestyle images to demonstrate product usage.
- Detailed Product Descriptions: Provide concise and informative descriptions highlighting key features, benefits, and specifications, while also addressing potential customer queries within the content.
- Update Content Based on Customer Reviews: Positive and negative feedback can guide content updates to address buyer concerns. Use these insights to update listings periodically.
- Compliance with Amazon Guidelines: Regularly review Amazon’s content policies to ensure your listings meet all requirements, preventing potential suspensions or removals.
Don'ts
- Avoid Keyword Stuffing: Don’t overload your listing with excessive keywords as it can negatively impact readability and may violate Amazon’s policies.
- Use Low-Quality or Misleading Images: Refrain from using blurry, pixelated, or inaccurate images that can misrepresent your product and lead to customer dissatisfaction.
- Overuse of Promotional Language: Avoid using exaggerated claims like “best ever” or “guaranteed” unless substantiated to avoid potential suspension of the listing.
- Ignore Customer Reviews and Feedback: Don’t just focus on the ratings that a customer leaves and neglect the insights from customer reviews.
- Neglecting Regular Updates: Don’t set and forget your listings. Market trends and customer preferences change, so regularly update content and images to stay competitive.
