Selling or not selling on Amazon, you can still advertise on
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DSP allows all brands to advertise across the Amazon ecosystem, including Amazon Prime, giving you access to millions of captive audiences.
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Here are the top 10 reasons why you should not ignore the potential of DSP for your brand.
Access to a Massive Audience: Reach millions of engaged Amazon users and beyond, tapping into a global customer base.
Leverage Rich Consumer Data: Utilise Amazon's first-party data, including shopping behaviour and demographics, for precise targeting.
Advanced Targeting Capabilities: Target in-market audiences, lifestyle segments, and create lookalike audiences to find new customers.
Cross-Platform Advertising: Place ads across Amazon-owned sites (IMDb, Fire TV, Kindle) and third-party websites for wider exposure.
Versatile Ad Formats: Choose from display, video, and audio ads to suit your campaign goals and capture audience attention.
Brand Safety and Transparency: Ensure ads appear in brand-safe environments with clear performance metrics.
Data-Driven Insights: Access detailed analytics to track performance, measure conversions, and optimise strategies in real-time.
Effective Retargeting: Re-engage potential customers who have interacted with your website or ads, increasing conversion rates.
Boost Brand Awareness: Enhance credibility and visibility within Amazon's trusted ecosystem, even if not selling directly on the platform.
Boost Brand Awareness: Enhance credibility and visibility within Amazon's trusted ecosystem, even if not selling directly on the platform.
