Selling or not selling on Amazon, you can still advertise on
%201.svg)
DSP allows all brands to advertise across the Amazon ecosystem, including Amazon Prime, giving you access to millions of captive audiences.
.svg)
.png){kind=icon}
Here are the top 10 reasons why you should not ignore the potential of DSP for your brand.
Access to a Massive Audience: Reach millions of engaged Amazon users and beyond, tapping into a global customer base.
Leverage Rich Consumer Data: Utilise Amazon's first-party data, including shopping behaviour and demographics, for precise targeting.
Advanced Targeting Capabilities: Target in-market audiences, lifestyle segments, and create lookalike audiences to find new customers.
Cross-Platform Advertising: Place ads across Amazon-owned sites (IMDb, Fire TV, Kindle) and third-party websites for wider exposure.
Versatile Ad Formats: Choose from display, video, and audio ads to suit your campaign goals and capture audience attention.
Brand Safety and Transparency: Ensure ads appear in brand-safe environments with clear performance metrics.
Data-Driven Insights: Access detailed analytics to track performance, measure conversions, and optimise strategies in real-time.
Effective Retargeting: Re-engage potential customers who have interacted with your website or ads, increasing conversion rates.
Boost Brand Awareness: Enhance credibility and visibility within Amazon's trusted ecosystem, even if not selling directly on the platform.
Boost Brand Awareness: Enhance credibility and visibility within Amazon's trusted ecosystem, even if not selling directly on the platform.
Precision ad targeting by leveraging AMC data helped our clients increase their ROAS by up to 50%.
